LUX is basically just Luxury for short.

CZAR is Russian for Ruler, Emperor, or King!

Thats the origin of this name!

This is a Fire Bird or most famously known, Pheonix!

Its a feirce enough mystical animal to represent this brand!! It used be the color Red, but we may use different colored birds for other branches of our company! But for now it is just White, representing the main root of LuxCzar!